Privacy
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Why location tracking in pregnancy apps should worry you more than it does
Why location tracking in pregnancy apps matters more than it seems, and what it can reveal about you that you never typed in.
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Why Zorya does not have a community forum, and never will
Why Zorya was built without comment sections or community forums, and what that decision was actually about.
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Protecting Your Privacy: Deleting Apps vs. Accounts
What actually happens to your data when you delete a pregnancy app, and why tapping delete rarely means what you think it means.
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Why we built a pregnancy app with no account
I want to tell you exactly when I knew I had to build something different. I was a few weeks pregnant with my first child. I had downloaded one of the popular pregnancy apps, the kind with the fruit comparisons and the weekly countdowns, the kind that gets recommended in every parenting forum. I set…
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How to read a pregnancy app’s privacy policy (and what to look for)
How to read a pregnancy app’s privacy policy — what to look for, what the red flags are, and what it means when none of it applies. Most people do not read privacy policies. That is understandable. They are long, dense, and written by lawyers whose job is to protect the company, not to inform…
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Why your pregnancy app might be selling your data
You downloaded it to count kicks and watch your baby grow. Here’s the uncomfortable part nobody mentions: that sweet little app may be quietly making money from the most intimate data you’ll ever generate. Let me start with something I found when I surveyed mothers for this app. Of the 53 women I spoke to,…